For Founders, Boards & Investors in Nordic SMEs.

The €499 Reality Check That Could Save You Millions

42 tough questions. Instant results. Built by CEOs, investors, and founders who’ve led through crisis.

βœ“ 100% refund if not actionable
βœ“ Instant results after completion
βœ“ Tailored to Nordic SMEs

β€œWe Don't Need a Tool to Tell Us What's Wrong"

I hear this from 8 out of 10 business leaders.

That mindset kills companies:

βœ”οΈ Companies using diagnostics: 60% turnaround success

❌ Companies without diagnostics: 34% success

βœ”οΈ That's a 76% improvement in odds

Yet only 22% of companies use diagnostic tools.

Can you afford to be wrong?

Instant Results. No Consultant Needed.

The 6 Engines of Recovery

🟒 80–100 Excellent – Clear path to recovery
🟑 60–79 Good – Recovery possible with changes
🟠 40–59 Critical – Major issues threaten recovery
πŸ”΄ 0–39 Lost Cause – Recovery unlikely

1 - PRIORITIES

● Leadership alignment
● Crisis management experience
● Decision-making processes
● Shareholder trust

2 - POSITION

● Product–market fit
● Value proposition
● Strategy clarity
● Competitive position
● IP protection

3 - PIPELINE

● Customer retention
● Revenue quality
● Commercial traction
● Sales process
● Marketing ROI

4 - P&L

● Revenue model
● Cost structure
● Cash burn
● Margins
● Forecasting accuracy
● Funding runway

5 - PEOPLE

● Team strength
● Talent retention
● Role clarity
● Execution capacity
● Culture under pressure

6 - POWER

● Board effectiveness
● Investor alignment
● Founder resilience
● Speed of tough decisions

A Recovery Isn’t a Plan β€” It’s a Decision Few Make in Time

Why They Fail

60–75% of turnarounds fail due to inaction or delay. Recovery chances drop to under 10% if delayed.

❌ Escalation of Commitment: Leaders continue investing in failing strategies due to prior commitments, hoping for a turnaround without substantial changes.

❌ Stress-Induced Decision Paralysis: High-stress levels impair decision-making, leading to strategic errors and further decline.

❌ Organizational Pathologies: Secrecy, scapegoating, and passivity block effective decisions and timely intervention.

What Works

Use external tools to break internal bias loops.

βœ… Bring in outside advisors with no political or emotional ties.

βœ… Crisis-level leadership.

βœ… Get brutally honest about what’s working β€” and what’s not

βœ… Cost freeze and cash control.

βœ… Acknowledge psychological dynamics as part of strategy, not separate from it.

βœ… Communicate a clear turnaround execution planβ€”fast.

βœ… Score both financial and human dynamics before committing further funds.