For Founders, Boards & Investors in Nordic SMEs.
The €499 Reality Check That Could Save You Millions
42 tough questions. Instant results. Built by CEOs, investors, and founders who’ve led through crisis.
✓ 100% refund if not actionable
✓ Instant results after completion
✓ Tailored to Nordic SMEs
“We Don't Need a Tool to Tell Us What's Wrong"
I hear this from 8 out of 10 business leaders.
That mindset kills companies:
✔️ Companies using diagnostics: 60% turnaround success
❌ Companies without diagnostics: 34% success
✔️ That's a 76% improvement in odds
Yet only 22% of companies use diagnostic tools.
Can you afford to be wrong?
Instant Results. No Consultant Needed.
The 6 Engines of Recovery
🟢 80–100 Excellent – Clear path to recovery
🟡 60–79 Good – Recovery possible with changes
🟠 40–59 Critical – Major issues threaten recovery
🔴 0–39 Lost Cause – Recovery unlikely
1 - PRIORITIES
● Leadership alignment
● Crisis management experience
● Decision-making processes
● Shareholder trust
2 - POSITION
● Product–market fit
● Value proposition
● Strategy clarity
● Competitive position
● IP protection
3 - PIPELINE
● Customer retention
● Revenue quality
● Commercial traction
● Sales process
● Marketing ROI
4 - P&L
● Revenue model
● Cost structure
● Cash burn
● Margins
● Forecasting accuracy
● Funding runway
5 - PEOPLE
● Team strength
● Talent retention
● Role clarity
● Execution capacity
● Culture under pressure
6 - POWER
● Board effectiveness
● Investor alignment
● Founder resilience
● Speed of tough decisions
A Recovery Isn’t a Plan — It’s a Decision Few Make in Time
Why They Fail
60–75% of turnarounds fail due to inaction or delay. Recovery chances drop to under 10% if delayed.
❌ Escalation of Commitment: Leaders continue investing in failing strategies due to prior commitments, hoping for a turnaround without substantial changes.
❌ Stress-Induced Decision Paralysis: High-stress levels impair decision-making, leading to strategic errors and further decline.
❌ Organizational Pathologies: Secrecy, scapegoating, and passivity block effective decisions and timely intervention.
What Works
Use external tools to break internal bias loops.
✅ Bring in outside advisors with no political or emotional ties.
✅ Crisis-level leadership.
✅ Get brutally honest about what’s working — and what’s not
✅ Cost freeze and cash control.
✅ Acknowledge psychological dynamics as part of strategy, not separate from it.
✅ Communicate a clear turnaround execution plan—fast.
✅ Score both financial and human dynamics before committing further funds.